Your neighborhood

Gold and Jewelry Store

for over 22 years

1314 Williamson Street

Madison, WI


OPEN Tue - Sat

9:30AM to 5:00PM





We will now be closed Sunday and Monday. Our new summer hours starting now are Tuesday-Saturday 9:30am to 5:00pm.


Please see our Junk or Gem info below!!!  We are looking for people with items to show on Junk or Gem.  This could be you!



"If you can get more than 80% for your gold, SELL IT!"

Guess what?  You won't.  For the last twenty years, we've been buying and selling jewelry, diamonds, gold, silver, coins, instruments, and many other collectibles.  We treat our customers fairly, honestly, and with respect.  And, we've got the best prices in town!
Located at 1314 Williamson St. in Madison (across the street from St Vincent De Paul and The Willy Street Co-op), Rick's Olde Gold is owned and operated by Ricardo Paoli, a Madison native.  We specialize in, but are not limited to:
  • Loose Diamonds for engagement rings, wedding rings, and earrings
  • Colored Gemstones
  • New & Estate Jewelry
  • Precious Metals (gold, silver, platinum, palladium, etc.)
  • Antiques
  • Musical Instruments
We buy and sell diamonds, gold jewelry (whole or broken), gold and silver in any form, coins, flatware, dental, and many other items.

If you’re walking Willy Street, feel free to stop in for some spirited banter and great shopping!  Or, give us a call at 608-257-7280 if you have any questions.


 Mention you saw this coupon on our site, and it will be applied with the above conditions


 Junk or Gem Anyone?

We need:


  • People with something cool or unique
  • Must be comfortable appearing on TV (Local channel 15 morning show)
  • Willing to bring item in or ok with us coming to your location to film the TV segment
  • You must be from Planet Earth 


What you get from the experience:


  • An accurate verbal appraisal
  • You will meet Meredith and Lou from Local Channel 15 news
  • Be on Channel 15 morning show for the Junk or Gem segment
  • Possible sale of your item
  • A brush with greatness!


What you need to do:


  • Adhere to conditions mentioned above
  • Submit/Send picture and short description of your item to
  • Provide current contact information and answer when called or promptly return call
  • Must be owner of the item

Previous Junk or Gem segments can be viewed in the TV section, if you would like to see an example of what the finished product will look like.