Your neighborhood

Gold and Jewelry Store

for over 25 years

1314 Williamson Street

Madison, WI


OPEN Tue - Sat

9:30AM to 5:00PM

Check out our diamonds!

1.12ct Round Brilliant Diamond

.99ct Tiffany Solitaire

Engagement Ring with a 1.64ct Center Stone

1.17tcw Hearts On Fire Ring

LeVian Diamond Ring

Tiffany Diamond Eternity Band

Shay Pave Set Diamond Earrings

Harry Winston Diamond Band

        If you are feeling pressured and squeezed to the point of actually turning into a diamond, grab a green tea, and stop by at Rick's Olde Gold!  We will help take the pressure out of diamond and jewelry buying and selling. 

ABCs of Diamonds


When you're acting like a person that knows diamonds, you'll know this.


Do's and Don'ts

Diamond Don'ts

  • Online selling often lacks important safegaurds
  • Listen to the the buyer. We're knowledgeable!
  • Do not sell your diamond jewelry at a furniture estate sale
  • If you're uncomfortable in a store, politely exit
  • Store owner should not take your diamond in the back for an extended time. This is unprofessional and uncomfortable.
  • Try not to sell diamonds when the store is near closing

Diamond Do's

  • Get qoutes on your diamonds before you sell them. 
  • Bring in all paperwork and certifications that you have
  • Diamonds are not seasonal and can be sold at any time
  • Clean your jewelry first and do not pull stones out
  • Large diamonds are most valuable but all stones have value
  • Establish a rapport with a store you trust, like Rick's Olde Gold
  • Think about a diamond expert and do what they would do

Our educational section using cool charts;  Here at Rick's Olde Gold, where we help you with "That book learnin' fer you readin' folk."


Best Medium Least

3 Basic forms of inclusions
(Inclusions block light)

  •   Cracks - like broken glass
  •   Clouds - like storm clouds
  •   Black spots - like pepper flakes 




  • Yellow is less desirable
  • Colorless is ideal






  • Round diamonds always retain their value.
  • Cuts other than round can vary greatly in value depending on trends.



 Fun facts

  • A one carat diamond is about the size of a pencil eraser
  • The above grades determine the value along with carat weight
  • If you like the look of the diamond overall, buy it!
  • Shine on you crazy diamond!